Doe Deere a 36 year old, born in Russia and raised in New York City. You may seen her before on Instagram pictures and all, but obviously she is more than just a pretty face. Deere is the founder and CEO of the popular Lime Crime. A make-up company known for it’s bright and unapologetic use of color in many of their products. She has been inspired by the believe of freedom and self-expression, allowing her to be the successful independent woman she is today.
Before the fame, as a little child she described herself as a creative and artistic child who was obsessed with colors. In 2004, she registered at eBay as “limecrime” for her new DIY fashion design line. She modeled everything herself and wanted to be on-brand, since then colorful make up has become her principal and dominant goal. In 2008, she finally created her own colorful, magical and eccentric cruelty-free cosmetics leading her with time to the success she has today. What’s better than feeling like a magical unicorn with animal-friendly cosmetics?! That clearly is heaven.
Deere, has be named one of the Top Inspiring Female Entrepreneurs by Self-Made magazine since creating her magical and bold brand. Being a woman and starting an entrepreneur business by yourself and with a small recognition sometimes is not that easy as we wish it was, that’s why she is a full supporter on entrepreneur women who are trying to find their own voices, their own dreams and creativity.
As a successful woman she has her own morning routine; waking up at 8:30am, check her calendar and e-mails, do some stretches, drink water, eat breakfast and her favorite part of the day, do her make up while listening The Beatles or Abbey Road. For foundation, she uses L’Oreal’s True Match Foundation or ‘Studio Fix’ by MAC. She sets her makeup with powder before she does her brows, and moves to her cheeks and lips. Her motto is “Beauty is not what is “natural” or “looks best” but what feels right at the moment”. Teaching us to slay whatever we feel like wearing! Later on, she goes to her office to socialize with her team and have meetings throughout the day.
A woman like Doe Deere can teach us to embrace our dreams, our weirdness and be ourselves… unless we can be a unicorn – then always be an unicorn!
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