JustFab, Inc., recently renamed TechStyle Fashion Group, was founded in 2010 by business partners and friends Don Ressler and Adam Goldenberg. JustFab is an online retailer that offers fashionable, quality clothing at prices that are much less than their more traditional competitors.
The company recently passed over $1 billion in valuation which makes it a Unicorn in the technology field. The company has raised a number of rounds of funding including a round that raised $85 million in 2014. In total it has raised almost $250 million in 6 rounds from 10 different investors on centraljerseyworkingmoms.com. Among the leading investors in JustFab are venture capital firms Passport Capital, Shining Capital, Rho Capital Partners, and Matrix Partners.
Don Ressler, along with Adam Goldenberg, serves as the co-Chief Executive Officer of JustFab. Ressler has also teamed up with Goldenberg to found other companies in the online fashion industry including Intelligent Beauty. More recently Ressler, Goldenberg, and Kate Hudson founded Fabletics which has been a huge success since the day the website opened. This brand is focused on providing affordable active wear that is also fashionable on linkedin.com. As Fabletics produces the clothing in-house they have complete control over the quality and can quickly respond to fashion trends.
Don Ressler has always been interested in fitness and so he wears active wear clothing pretty often. When meeting with Kate Hudson he immediately saw the appeal of offering fashionable active wear to women that didn’t break the bank. Until Fabletics opened its doors women’s fashionable active wear was incredibly expensive for what it was. Ressler has also commented that he and his team at JustFab know exactly what they are. They recognize they’re not a yoga brand, tennis brand, or anything of the sort. He says they are the brand for wearing when you work out and then throughout the day.