Fabletics Stands Apart in the Online Marketplace

Though the internet has made it easier for brands to find their way to consumers, online giants like Amazon have made it challenging in order to succeed. This is especially true for those in the fashion industry since Amazon controls an approximate 20% of the online fashion market. In the case of Fabletics, ingenuity, goal setting, and a little star power gave them a road map to success.


Fabletics is a subscription service that provides customers with activewear from notable brands, which often get modeled by actress and part owner Kate Hudson. Many of the brands offered up by the service are high-end, but the business model keeps the cost consumer friendly. But where Fabletics really retains customers is through application of game theory and a commitment to comprehensive customer service. Their plan seems to be paying off as plans for expansion to physical stores in Florida and California are underway.


Gregg Throgmartin, General Manager, attributes their success to innovation on retail that allows them to undersell the competition by better understanding their subscribers and their needs. That manifests in a few interesting ways.


While many physical stores are losing out to customers who browse their products but purchase from online marketplaces for less, Fabletics manages to have browsers turn into buyers with pop-up installations. This strategy is effective at strengthening customer relations though engaging events that employ game theory to get people excited about the brand. Internal numbers show that this has resulted in getting many subscribers to reappear at events, sometimes making up as much as 50% of attendees, and 25% becoming subscribers at the end of the event.


The attention to data is not just a way to measure success but to ensure it adds to growth. Fabletics has applied its digital presence to maintaining consumer trust and satisfaction. By tracking what subscribers want online they know how to stock the shelves of their physical stores. According to Dustin Netral, Senior Vice President of Operations, this preference data takes fashion trends and internal data to ensure satisfaction.


Understanding data and how to apply it has solved many problems by helping the company has faced from concept to debut, and that commitment to change will be relied upon as they move forward. Now in the wild, Fabletics is encountering competition from companies working off similar models to theirs, and competing companies aware of the power of data and how to reduce risk for consumer and investor alike makes for a complex commerce environment. But dual presence, online and in physical spaces, is part of what Fabletics is hoping will get consumers to embrace a new way of browsing that leads to more sales, and that the enthusiasm that results from it makes for competitive loyalty both online and offline.


About Fabletics:


Fabletics was founded in 2013 by actress Kate Hudson, and Don Ressler and Adam Goldenberg from Just Fab Inc. to find a niche in the fashion industry by catering to those seeking activewear.


Fabletics is dedicated to providing high-end activewear and engaging with subscribers to keep them motivated enough to remain active. By remaining on top of emerging trends, Fabletics focuses on providing quality products and services while remaining equitable for consumers who want to find their passion in life. |

The Life and Career of Todd Lubar

Now, President of TDL GLOBAL VENTURES, LLC, Todd Lubar has quite the career history. For Lubar, it all started in middle school, the Sidwell Friends School in Washington DC. He would move on to The Peddie School in Hightstown, New Jersey. Even back then, he knew where he wanted to go in life.

After high school, he attended Syracuse University, where he earned his B.A. in speech communication. He’d always had a passion for finance and helping others. His first job was with Crestar Mortgage Corporation. He learned a lot of useful skills at Crestar. In 1999, left Crestar and joined Legacy Financial.

At Legacy, he was responsible for growing their Maryland officer. Under his leadership, the company handled several $100 million in loan volume every year. Again, after gaining invaluable experience, he left the company for a better position. He went on to accept the Senior Vice President position at Charter Funding.

He wasn’t with Charter Funding too long before wanting to expand his horizons even further. In 2007, only two later, he left Charter Funding to explore other options. While venturing on his own, he began to notice the many changes the mortgage industry was experiencing.

He took that time to reflect on his decisions and decided to get back to basics. He, again, began focusing on purchase money mortgage origination. He took a job at Priority Financial Services so that he could rediscover the industry he fell in love with. Over the years, his interests have grown beyond just mortgage banking.

Aside from his corporate jobs, he’s also built a small empire with the real estate industry. He’s also ventured in the demolition industry, owning one of the top companies in a small region on the east coast. He’s even owned a few night clubs and some recycling businesses. One of his main passions nowadays is real estate development.

According to angel.co, his latest project is part of a series of constructions in the Baltimore area. Recently, Baltimore has been heavily impacted by a real estate crisis. Over the months, there have been signs that it’s beginning to recover and Lubar wants to get in on the ground floor.

Mr. Lubar is more than qualified to successfully bring life back into the area. For years, he was named one of the country’s top 25 mortgage originators.

Check out his tumblr account for more info.

See more: https://www.linkedin.com/in/todd-lubar-a3330565

EOS: Shaking Up the Lip Balm Industry One Ball at a Time

From the headline sponsor of Demi Lovato’s tour, to music videos by the likes of Britney Spears and Fergie, EOS lip balm has become a beauty staple. Admittedly, becoming a beauty staple paired with the company’s bold and unique design has also positioned EOS lip balm as a functional fashion staple.

EOS was featured by Fast Company in a recent article that shined a light on the upstart’s path to glory. While the lip balm company now typically sells over a million products a week, founders shared the importance of their humble beginnings and values in the article.

Co-founders of EOS were drawn to the lop balm beauty category due to the sheer lack of innovation. Products such as Chapstick looked shockingly similar to the same products that were on the market decades ago. Their goal was to disrupt the lip balm industry, while making a product that wouldn’t become a fad that quickly came and went. They wanted something that would stand the test of time and that people would actually enjoy using. The founders looked at lip balm from a new angle, not just one of functionality that softened lips, or one that smells and tastes good – they thought about additional senses that had never been associated with lip balm. From the feel of the round globe in your hand, with and ergonomic divert that perfect contours your thumb, even down to the soft click the sphere makes when it is shut – all five senses made EOS (https://evolutionofsmooth.com/lip-balm.html) the beauty staple it has become today.

The company wisely utilized influencer marketing to promote their products in a fashion that appeared native to style setters that millennial look to for beauty and fashion trends. EOS reached out to Facebook bloggers, video bloggers, celebrities and other influences that appealed to the millennial generation to ensure the fun, round lip balm couldn’t help but catch the eye of their target audience.

Bob Reina And His Passion And Vision To Help The People Of The World

Talk Fusion was founded in 2007 and they give back to communities worldwide. Nobody has a stronger commitment then the CEO and founder Bob Reina. He has donated $1 million dollars to benefit the animal foundation and supported an orphanage in Indonesia.

The program he launched through his company has every Talk Fusion associate donating a free account to whatever charity they choose. His goal is to help nonprofit organizations and charities worldwide.

Reina is devoted to finding a way to help individuals live their dreams and reach their goals with video marketing products that are on the cutting edge. This is why he founded Talk Fusion. Success stories have been abundant over time but his main concern is changing even more lives.

Mr. Reina has saved families with medical expenses that saved lives, financially helped his family and friends and made the impossible quite possible. He has taught his associates the true meaning of pay it forward. His vision is constantly becoming clearer. He helped the Nepal earthquake victims as well as the victims of Japans tsunami. Mr. Reina is proud of the difference his mission has made.

Bob began his career as a police officer. He has the ability to bring out the very best in people. He then used his email innovations to start Talk Fusion. One of his strongest passions is providing help to animals.

He has been responsible for so many animals having the ability to live in a forever home. Quite often he brings one of his own pets to work with him because he feels the atmosphere become more relaxed.

According to Biz Journals, Bob Reina’s vision is for Talk Fusion to keep getting better and bigger so they can help even more people. He truly understands how much hard work and passion it takes to stay that critical step ahead of the competition.

He used both when he attended the University of South Florida and again in his days at the police academy. He already has the passion and is happy and willing to put in as much hard work as necessary to achieve his visions.

The Accomplishments of Lori Senecal in the Corporate Sector

Lori Senecal is one of the women who command a lot of respect in the marketing and advertising industry. Her long service in the field has enabled her to acquire ample experience. She has worked for various agencies and is the current global CEO of a top advertising firm that is known as of Crispi Porter & Bogusky, LLC (CP+B). Senecal joined the company in 2015, and her leadership has assisted it to be successful. The company has given her authority of executing its objectives. She ensures that CP+B coordinate with MDC Partners to support international growth. The company presently runs nine branches that are based in various regions of the globe, and Lori is in charge of their coordination.

In a report by campaignlive Senecal had worked for different firms before she was offered an opportunity to serve CP+B. She was once hired by KBS+. Her expertise assisted the enterprise to develop from being a local business to a multinational corporation. KBS also increase its workforce from 250 to more than 950 individuals. The Crain’s New York Business appreciated the progress of the enterprise by naming it as one of the best New York-based employers. Lori Seneca is dedicated to ensuring that the clients that she serves are offered an exceptional experience.

CP+B has established excellent administration strategies that assist in fully utilizing the competence of its executives. Andrew Keller is the CEO of the United States region, and he heads all the undertakings of the firm in the area. Richard Pinder acts as the international CEO of the enterprise. Both CEOs serve under Lori Senecal who is the CP+B’s global CEO. The company has accomplished a lot, and it was offered the Global Infiniti Account shortly before Senecal started serving it. The firm’s ability to develop businesses enabled it to be awarded the account. CP+B’s development strategy involves creating niches in thriving marketplaces such as China.

Lori’s administration has transformed how CP+B conduct its business. She has been striving to improve the company’s operation by making it innovative, corporative, receptive, and dependable in the domestic and global market. Senecal has been assisting CP+B in acquiring the best professionals who can substantially contribute towards the growth of the firm. The company was nominated to compete for the Creativity Innovators of the Year Award, which is sponsored by The Advertising Age. The foundation also named her as an Agency Executive to Watch. She formerly served MDC Partner as its president and CEO.

You can follow her on twitter

Click here: http://www.forbes.com/sites/marketshare/people/lorisenecal/#1145d45c742c